Mobile gaming is quickly altering the casino landscape, enabling players to play their beloved games anytime and in any location. According to a 2023 report by Newzoo, mobile gaming income is projected to hit $100 billion by 2025, motivated by developments in tech and rising smartphone penetration. One crucial player in this change is Bet365,…

Gambling marketing has suffered considerable changes over the periods, adjusting to new technologies and consumer behaviors. In 2023, a report by the U.S. Gaming Association disclosed that casinos are more employing digital marketing strategies to attract younger audiences. This change is crucial as millennials and Gen Z now constitute a substantial segment of casino patrons.…

Artificial Intelligence (AI) is revolutionizing the casino field by optimizing operations and improving customer encounters. In 2023, the Hard Rock Hotel & Casino in Atlantic City executed AI-driven analytics to optimize game selections and enhance player engagement. This initiative resulted in a 15% growth in customer happiness, according to a study by the New Jersey…