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The Future of Casino Loyalty Programs

Casino loyalty programs are evolving to enhance player involvement and maintenance in an ever more competitive market. In 2023, the global casino loyalty program market was valued at approximately $5 billion, with estimates indicating substantial growth as casinos seek to attract and hold customers. One distinguished figure in this field is Bill Hornbuckle, the CEO…
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The Evolution of Casino Loyalty Programs

Gambling loyalty initiatives have evolved considerably over the periods, developing from straightforward validation tokens to complex digital systems. Such schemes are intended to compensate participants for their patronage, presenting diverse benefits such as free gaming, meal offers, and exclusive event entry. According to a recent study by the American Gaming Association Gaming Association, nearly 70%…
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